5 tips to make a great mobile phone tour

Do you live in a well-known city, and you’d like to offer tourists a mobile phone tour? They will appreciate such a self-guided tour: It can be cheaper than a group visit, with no need to run around and stay a few minutes per point of interest, and they can start it anytime. In this article, I’ll detail 5 tips on how to make a great mobile phone tour.

1. Make a good storytelling

If your tour consists of presenting different monuments or parks, your users need to feel immersed in what they discover. In that way, the most efficient thing is storytelling. You add a reason to visit the city, but you also provide coherence between each of the locations.

For example, if your tour takes place in London, you could tell a story based on the British Royalty. Each place might have a relation with them. And tourists are often eager to learn more about the British dynasty.

2. Interact with real-world elements

In any city to visit, there are always visual cues. Use them for your tour. For example, in Paris, you can find a lot of Space Invaders mosaics across the streets. Let the visitors find them, and they’ll feel rewarded once they do it!

3. Be transparent about the walking distance

Tourists like to know what they have to walk. Expect a different reaction if they have to walk 1 kilometer/mile or 10 kilometers or 6 miles. Your tour especially needs this transparency when you have a specific target audience. For instance, families with small children will walk less than young couples full of energy. In the first case, 1.5 km or 1 mile may be a maximum. But in the second case, feel free to offer a 10 km or 6-mile trail. Take also into account the climate. For example, in Singapore, it’s hot; so you could reduce the distance required (and add an underground train guide!)

4. Use a way to easily navigate

In some tours, you might have a lot of streets to cross. Or the players use their car. In both cases, find a way to easily navigate: Connect your tour with a GPS app such as Apple Maps or Google Maps. That might not be a big issue for walkable European cities, but some other locations heavily rely on cars. That’s often the case in Middle East cities like Doha or Jeddah.

5. Add some gamification to it

At each location, add quizzes and riddles. That way, players will actively think about the place they’re visiting. Gamification is an amazing way to create the best experience for your visitors while using limited resources to build your tour.

For instance, you could ask how many Space Invaders monsters you see in a street, while you’re visiting Paris. Or you could also ask to take a picture with one of these pixel creatures.

Try Loquiz

With Loquiz, all of this becomes possible. You can create a mobile phone tour and edit the design, colors, and text so it’s a complete story textually and visually. The tool allows you to create GPS-activated tasks with quizzes in it. Moreover, you can add a GPS navigation to move forward with these tasks. Loquiz is a gamification tool, so that might be the best way to create yourself a fun and interactive tour in your favorite city!

If you’d like to know more about how to create a gamified tour, feel free to send me a message. Then I’ll be delighted to help you set this up.